Automotive Trends — 2024

The automotive world is shifting in some pretty exciting ways, and it’s all about finding that sweet spot where tech, culture, and lifestyle collide. According to the latest trends report, there’s been a noticeable move towards more authentic, engaging content—whether it’s social media, motorsports, or even how we’re buying cars. Influencers are leading the charge with longer-form, more cinematic storytelling (thanks to platforms like YouTube and TikTok), while brands are realizing that quality trumps quantity.

Motorsports, too, is seeing some bold moves. Formula 1’s acquisition of MotoGP? That’s huge. It’s a clear signal that crossover between different kinds of racing is on the rise, and with it, a fresh wave of innovation and brand loyalty. And if you’re into the collector scene, analog experiences are making a comeback, with enthusiasts craving that hands-on feel—something electric cars just don’t provide.

On the tech front, CES 2024 showcased fewer electric vehicle innovations than last year, hinting that we might be entering a “pause” phase in EV hype. But collaborations, like the one between Volkswagen and ChatGPT, suggest we’re about to see some very cool AI integrations in future car models. All in all, this year is shaping up to be about balancing tech with nostalgia, and brands that understand this mix will be the ones driving ahead.

  • Authenticity is King: Influencers are winning by focusing on genuine, high-quality content.
  • Video is Evolving: Long-form, cinematic storytelling is trending over quick, low-quality clips.
  • Motorsports Crossovers: Formula 1’s acquisition of MotoGP is blending racing cultures in new ways.
  • Collectors Crave Analog: Enthusiasts are flocking to classic, manual-drive cars for the raw experience.
  • EV Hype Slowing: Fewer EV innovations at CES 2024 signal a cooling-off period in electric car tech.
  • AI in Cars: Volkswagen integrating ChatGPT highlights AI’s growing role in automotive experiences.
  • Nostalgia Marketing: Brands are leaning into retro vibes to create deeper emotional connections.
  • Auction Industry Shifts: Online car auctions are mimicking live experiences for added engagement.
  • Lifestyle and Auto Merge: Big names in hip-hop and street culture are making waves in the car scene.
  • Event Growth: Automotive events like Overland Expo and Electrify Expo are expanding with record attendance.