Notes

I’ve never felt compelled to write about a project before it was out in the world. Maybe it’s because I know some people will think we were just ripping off Apple. Maybe it’s because I worry they won’t understand what we were really trying to do. Either way, I felt like I had to …

The last thing we need is one more person talking about DeepSeek... so that's exactly what I'm going to do. The first half of the post is really just gut reaction and spilling some thoughts. If you're interested in more technical thoughts, stick around until the end. Let's just …

If you’ve ever worked on Figma plugins, you know the rinse and repeat time suck: you write code, reload the plugin, and repeat—over and over. And over. And over. I wanted a better way. So, I built a Figma plugin that allows me to paste JavaScript directly into a popup, hit …

TL;DR — In the beginning, the R1 felt like a bit of a waste — an overhyped gadget that didn’t deliver. But with steady updates and thoughtful improvements, it’s found its footing as a device I use daily. It’s not perfect, but it doesn’t have to be. What matters is that it works, …

I decided to write this article after having a conversation with a coworker about what makes a good moodboard. I take for granted that I've been doing this for 15+ years and things like this come second nature to me at this point. Moodboards are a great way to organize ideas, …

One of my favorite parts of technology, any technology and especially early technology, is testing for the fringe. I like to understand what's good, what's bad, what's broken, and how I can tap into it better given any of those scenarios. AI hallucinations—when artificial …

Career Update: I've made the incredibly difficult decision to leave the Vehicles Brand Creative team. This marks the second time I'm leaving Mattel, and it certainly wasn’t any easier this time around. While my second stint was shorter than my first, it was no less impactful to …

Pepsi + Pizza + Cars = The Perfect Combo (Even for a Coca-Cola Guy) So, I just saw Pepsi’s new spot, and I have to admit, even as a Coca-Cola guy, I was impressed. Pepsi guarantees that every pizza delivery arrives with an ice-cold Pepsi, all thanks to their “Chase the Cars” …

I decided to write this after having a fairly hefty debate with a friend about the environmental impact Artificial Intelligence (AI) is having on our world. I'm used to having these conversations about the ethics around AI but while I'm not ignorant to the impact, this was the …