Chef Hak's

As a freelance designer and creative director for Chef Hak’s, I’ve had the privilege of shaping the brand's identity and driving its visual and strategic direction for several years. My work with Chef Hak’s spanned a comprehensive range of creative deliverables, including brand identity, messaging, website design, packaging, tradeshow booths, social media content, and marketing and sales materials. I also created detailed 3D renderings, mockups, and pitch decks, ensuring that our brand presentation was consistent, engaging, and aligned with Chef Hak’s values.

In addition to visual design, I played a key role in developing concept pitches and sales strategies for high-profile clients such as Whole Foods, Raley's, Erewhon, and Costco. My involvement extended to exploring innovative product concepts and pitches for commercial sectors, including restaurants and airlines. At Chef Hak’s, I embraced the integration of AI into the creative process, using it to generate concept artwork, comp designs, and copy. This exploration allowed me to stay ahead of industry trends and evolve as a creative in an AI-driven landscape, delivering forward-thinking solutions that resonated with both our clients and consumers.