Scrabble 70th

To mark the 70th anniversary of Scrabble, I was honored to lead the creation of a limited edition version of the iconic game. This project allowed me to bring a fresh perspective to a timeless classic while paying homage to its rich history.

The goal was to elevate the experience of the game through premium finishes and design details that both Scrabble enthusiasts and collectors would appreciate. I developed a unique 70th anniversary identity, which was inspired by the game’s longstanding tradition of bringing people together through wordplay. From there, I meticulously designed every aspect of the packaging and product, balancing heritage with a modern aesthetic.

The limited edition packaging was crafted with premium materials, incorporating gold foil accents and custom typography to emphasize the milestone. The board and tiles were upgraded with refined textures and finishes, creating a tactile, luxury feel. Every detail, from the inner tray to the letter racks, was thoughtfully considered to ensure this version of Scrabble felt as special as the occasion it commemorated.

I handled the project from concept through to mechanicals, ensuring that the final product was as polished as the initial vision. This involved close collaboration with manufacturers and overseeing production to ensure the high-end finishes were executed flawlessly.